Lexus + Suits - Partnership Overview
Partnership Overview - Lexus + Suits
In this partnership Lexus teamed up with NBCU and talent Meghan Markle as she visited her favourite restaurants for a Power Lunch in Manhattan, inspired by her SUITS character in a Lexus RX350
Discovery
Project began with a basic brief containing copy & links to digital content.
Goal was to create a site with simple navigation that showcased the various video and social media collateral NBCU produced for Lexus as well as show the success of the campaign using data analytics.
project documents & Content
Prototype
High-fidelity wires were created in Photoshop that would later be batch exported for the build process using the CEROS platform.
WIRES - HIGH-FIDELITY
Research
The microsite served the secondary purpose to highlight the success of the campaign based-on complex data analytics collected by NBCU, which was distilled into easy to understand infographics for the Research section of the website.
Color Pallette
Primary
Typography
Career Takeaways
- Creative lead
- First time using CEROS platform
- Introduction to the depth of NBCU client partnerships
- Working on a project that involved talent from a hit tv show
Project Role Summary
- Develop contemporary look and feel that respected brand guidelines
- Designed multi-layered wireframes
- Batch exporting assets to streamline build process
- Use CEROS platform to build website with animated content
