Commercial Strata Website

A site that showcased existing and future commercial strata space as well as generating leads for Colliers sales team members

Discovery

This was a project that had been on the backburner at Colliers for sometime. Our marketing head wanted to revive it but not spend months on development, so a 5-day Design Sprint Bootcamp was scheduled. Having a small team and a neutral facilitator kept the focus on the key issues that the site needed to tackle as well as greatly speed up the process leading to a working prototype.

Sprint Questions:

• * Will we be able to gather the information developers are interested in? Do they care as much as we think they do?

• Will the data be accurate enough?

• Will prospects be willing to give up information?

• Will advisors want to use the platform? Will it be easy to use?

• Will developers want to collect this information on their own?

• Will there be enough scale (# of projects to warrant offering)?

• Who will maintain and have ownership of the portal moving forward?

• Will our existing systems integrate (support this portal)?

• Are we trying to do too much - will we overreach?

• Will we identity the necessary resources to ensure forward momentum on the project?

• Will we have enough of an understanding

neutral

• Filter advisors and developments by asset class

• External listings

• More project details from Colliers site without leaving page

• Follow-up from thank-you email

• Feature project on landing page (developer “hook”)

long-term goals

• Build a sales platform that would market to and gather information about potential strata purchasers and owners/ owner-occupiers

• Segment the aggregate market of purchasers - develop personas for buyers

• Create a repository of strata listings

• Portal to house all information pertaining to property management for a specific unit

• Enable advisors to present Collier’s capabilities to developer clients

• Gather information around why a purchaser didn’t buy

• Win several significant strata assignments

• Gets internal and external stakeholders excited and engaged - appealing, sophisticated design

• Looks and feels intuitive and easy to use

TOP “How might we” Questions

• Get prospects to come to our site?

• Get potential occupiers to input their details/ credentials/ requirements?

• Get info about buyers without asking them?

• Quantify and categorize demand? Depth, type, location, competition

• Know what additional data to collect about prospects?

• Demonstrate we have the best demand insights?

• Successfully project market from website?

• Get out brokers to create one big list?

• Get the info from brokers in Colliers’ database

• Store and share data?

• Manage the data after it’s collected? (Ownership)

Revised Form

The form was a critical component of the site as we wanted to build a database of leads for our sales team as well as gather insights about potential strata purchasers and occupiers. Feedback from our testers on the initial prototype indicated that a single field ’step-by-step’ form was not conducive to form completion. A heavily revised form developed and integrated with Colliers CRM platform.

Primary

Secondary

Career Takeaways

Project Role Summary