NBCU QuickCaps
NBCU QuickCaps
NBCU QuickCaps are a newsletter tool used to showcase successful partnerships with existing & potential clients
Target’s Stay-In Theatre
In light of the recent health crisis, Target & NBCU partnered to invite families to share a movie together by gathering the around great films each week during the month of April. This campaign led to Target and NBCU enhancing the movie viewing experience at home and keeping families entertained during this challenging period of self-isolation.
TOP CHEF SEASON 18
This piece was created to attract new clients by highlighting key statistics of Bravo’s TopChef series while leveraging the sense of community that the show brings to audiences.
TOP CHEF + OPENTABLE
This piece was created to showcase the successful in-show integration of OpenTable’s Guest Center Software & their new focus on takeout and delivery during this current health crisis.
BRAVOCON - PARTNERSHIP OVERVIEWS
BravoCon is a 3-day event where superfans and Bravofans can come together to celebrate their fandom. This series of QuickCaps were created to showcase the success of BranvoCon to the the participating sponsors which included Pepsi, PureLeaf, Statefarm, Telanti, Lay’s Poppables and Hotels.com.
E! LIVE RED CARPET
This awards season, E! brought many leading brand’s messaging to life at three of the biggest pop culture events of the year. This series of QuickCaps highlighted in-show integrations, in-show billboards, sponsored Twitter polls and Post Pop segments.
Career Takeaways
- Creating concise and visually engaging email newsletters
- Exposure of the level of brand integrations into events & TV shows in the US
- NBCU’s ability to bring people together during a major health crisis
Project Role Summary
- Translate brief into a contemporary look and feel that respect brand guidelines
- Ensure content was legible and images remain crisp for retina screens
- Establish correct URL links to all media content
- Handoff included spliced images and html file
